Enso is a tool for e-commerce powered by AI that personalizes the shopping experience for each visitor.
2024
Brand and strategy
Product design
For Enso, I led the creation of the brand, product strategy, and design for both the commercial side and the user-facing product.
The AW Archive is a non-profit institution whose mission is to preserve the architectural documentation of the numerous designs made by the architect.
2017
Product design
The immense amount of material required an innovative way to showcase the projects in an accessible way.
IESE Business School is among Europe's top three business schools, known for its MBA, executive education, and leadership programs.
2022
Design direction
Strategy
Product design
Working at Soluble Studio for IESE, the goal was to translate their premium on-campus experience into a seamless digital platform for students.
Domestika is an online platform offering creative courses taught by industry professionals. It’s known for its high-quality production and expert-led content.
2020
Design direction
Strategy
Product design
During my time at Domestika, I led the product design team while the company experienced significant growth, increasing from 35 to 500 employees.
Arteba is a major contemporary art fair in Latin America, held annually in Buenos Aires.
2021
Product design
Strategy
For Arteba, I collaborated with the studio santiagoynicolas to translate their rebranding strategy into a digital experience.
Meteored is a global weather forecasting platform that provides detailed and accurate information.
2024
Consultancy
For Meteored, I was brought on through the agency Sanga to enhance interface consistency and streamline collaboration with development, focusing on agility and quality.
Oporto Almacén in Núñez, Buenos Aires, offers a restaurant, delicatessen, and grocery and winery store.
2017
Product design
My task was to bring Oporto Almacén and its unique ambiance and various functions into the digital world.
Blue is an award-winning global production company based in Buenos Aires, México DF, Los Angeles and Madrid.
2017
Product design
While working on the new brand, we realized, along with the client, that the company's strength lies in the variety and number of directors it works with. As a result of this insight, we changed the focus from "production company" to "directors lab.".